37 Staggering Video Marketing Statistics for 2018

An amazing article by Mary Lister of Word Stream: Here is a link to the original article



Video Marketing Volume Statistics

·       82% of Twitter users watch video content on Twitter

·       YouTube has over a billion users, almost one-third of total internet users.

·       45% of people watch more than an hour of Facebook or YouTube videos a week.

·       More than 500 million hours of videos are watched on YouTube each day.

·       More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

·       87% of online marketers use video content.

·       72 Hours of video are uploaded to YouTube every 60 seconds.

·       One-third of online activity is spent watching video.

·       Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 

·       85% of the US internet audience watches videos online.

·       Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).

·       The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

·       Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).


Mobile Video Marketing Statistics

·       Over half of video content is viewed on mobile.

·       92 percent of mobile video viewers share videos with others.

·       90% of Twitter video views happen on a mobile device.

·       Periscope users have created more than 200 million broadcasts.

·       10 million videos are watched on Snapchat per day.

Video Marketing Engagement Statistics

·       51% of marketing professionals worldwide name video as the type of content with the best ROI.

·       Marketers who use video grow revenue 49% faster than non-video users.

  • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 

·       59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

·       Social video generates 1200% more shares than text and images combined.

  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 

·       [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

·       Video drives a 157% increase in organic traffic from SERPs.

·       Videos up to 2 minutes long get the most engagement.

·       85% of Facebook videos are watched without sound.

·       Video on a landing page can increase conversions by 80% or more.




·       Native videos on Facebook have 10 times higher reach compared to YouTube links.

(Sprout Social’s Video Engagement)

·       The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.

·       Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.

·       46% of users act after viewing an ad.

·       An initial email with a video receives an increase click-through rate by 96%.

·       Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).

·       Video attracts two to three times as many monthly visitors.

·       Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 

·       Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

·       Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

·       Internet video traffic made up 69% of all global consumer Internet traffic in 2017.

·       By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

·       The average user spends 88% more time on a website with video.