The Athens Limestone Hospital foundation’s mission is to build relationships and to broaden financial resources to sustain the healthcare programs, projects and services of Athens Limestone Hospital. With that idea in mind, the foundation approached us with the idea of the “Grateful Patient” video. A testimonial centered video supported by those whose lives were changed by Athens Limestone Hospital, it’s doctors, faculty, and support staff that makes daily operations at the hospital possible. The video is part of an overall marketing campaign to inspire local community members to “Rediscover their Hometown Hospital.”